News

Inside Brew 2025: Proof of AnyMind’s Connected Marketing Future

Our team from India recently attended GroupM's flagship event Brew 2025, the definitive gathering that continues to shape the future trajectory of media, marketing, and technology across the Indian landscape.

This flagship event brought together an impressive constellation of thought leaders from every corner of the ecosystem: forward-thinking brand marketers, strategic agency partners, influential media leaders, cutting-edge tech innovators, and platform pioneers. For AnyMind, Brew 2025 served as a checkpoint to absorb industry signals, challenge

Case Study

Digital Marketing

May 13, 2025

How Shoemart’s Ramadan Collection Came Alive with POKKT and AnyTag

Ramadan is a season of reflection, celebration, and connection, a time when traditions meet modern expressions of style.

When Shoemart sought to showcase its Ramadan collection, the ambition was not merely to promote a line of products, but to create an experience that resonated with the spirit of the season: authentic, effortless, and personal.

Meeting that ambition required more than a traditional ad. It demanded a richer, more human approach, one where technology and storytelling could converge seamlessly.

That’s where the strength of cross-p

Blog

Publisher Growth

May 13, 2025

The Secret Behind Top Apps’ Monetization Strategies

Over the past decade, mobile apps have transitioned from a convenience to a necessity, deeply woven into our everyday lives. Today, mobile devices are indispensable tools for communication, entertainment, work, shopping, and more. In 2022, the global number of unique smartphone users surpassed 5 billion, and this figure is expected to grow beyond 6 billion by 2028.

The economic potential tied to mobile app engagement is equally staggering. User spending on mobile apps is projected to increase by 50% compared to 2022, fueled by greater reliance on apps

Announcement

Publisher Growth

May 12, 2025

Introducing Immersive In-Game Ads: A New Era of Monetization Awaits!

Get ready for the future of in-game advertising!Google has just unveiled Immersive In-Game Ads, a groundbreaking ad format designed to blend seamlessly into gameplay — enhancing player experiences while unlocking new monetization opportunities. Now available through AdMob in closed beta, this innovative format is set to power the next wave of growth for mobile games.

And here’s the exciting part:As a Google Certified Publishing Partner (GCPP), AnyMind Group is proud to offer early access to Immersive In-Game Ads for our partners. Game developers and p

Case Study

Publisher Growth

May 12, 2025

Vietnam’s Leading Traffic Violation App Skyrockets 6x ARPDAU in 2 Months with AnyMind Group

Nguyen Thuc Bao Han

Regional Platform Operations Senior Executive, AnyMind Group

Han has two years of experience in App Monetization and currently serves as the Person In Charge of the Vietnam, Korea, Taiwan, and China markets.

In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.

Application Profile

Tra cứu phạt nguội toàn quốc (Nationwide Traffic Violation Looku

Blog

Creator Growth

May 9, 2025

Taiwan Creator Gathering: Highlights!

Content creators have become one of the most sought-after professions in today's society.

We recently hosted our very first Creator Gathering for our partnered creators!

This event wasn’t just about bringing creators together for networking, it was also about giving everyone a deeper look into how AnyMind supports every step of the content creation journey.

Connect and Create Together

We invited long-time creator partners in Taiwan to come together, eat, chat, and share their creative experiences and behind-the-scenes stories in a relaxed atmos